Getting content - which blogs to follow?

Now that I've figured out the tool question (Google Reader), the next question is about content - which blogs to follow? I structured this into the following fields:

• Blogs related to my profession, i.e. consulting in the PLM (product lifecycle management) domain
• Blogs related to the market, i.e. customers, competition and industries
• Blogs related to relevant technology and media

For identifying relevant blogs in these fields, I took the following approach:

•  In Technorati, make sure you search for „Blogs“, not for „Posts“
• In addition to Technorati, search with Google Blogsearch
• Look at the blogroll of your favourity blogs
• If you are interested in a specific company such as BMW, look at their homepage
• If there is no blog on your topic, create a Google Alert (or create your blog on this topic). You simply enter some keywords as search criteria and have Google deliver the results via RSS (or email)

With this introduction, here are the blogs that I will try to follow:

Blogs related to my profession, i.e. consulting in the PLM (product lifecycle management) domain:

Beyond PLM	Information about engineering and manufacturing software by Oleg Shilovitsky. Includes the „Daily PLM think tank“. In his blogroll, you can find more PLM-related blogs.
CIMdata	PLM industry analyst (Twitter feed)
Jo Voskuil VirtualDutchman	Global mid-market observations of the world now called PLM by Jos Voskuil
Engineering matters	Engineering strategies, talent management and software by Chad Jackson from Lifecycle Insights
Taxal	Business Technology Consulting incl. PLM
Dassault 3D Perspectives	PLM vendor Dassault Systemes (Enovia)
PTC Social Product Development	PLM vendor PTC (Windchill;blog focus on social product development)
Siemens PLM	PLM vendor Siemens PLM (Teamcenter)
Aras Open Source PLM Deelip	PLM vendor Aras CAD software industry comments from Deelip
Cirquent	IT consulting – my employer

Blogs related to the market, i.e. customers, competition and industries:

Flightblogger	Aviation blog by John Ostrower - #1 aviation blog in Technorati
Automotive Blog	T-Systems blog on the automotive industry
Daimler	Daimler corporate blog (why does BMW not have a blog?)
Airbus	Airbus as a company doesn't seem to have a blog or RSS feed, so I created my personal RSS feed using Google Alert. This is not the same as a blog, but keeps me updated.

Blogs related to relevant technology and media:

Chris Brogan	Blog on new media (focus on marketing)
IT / Technology	Gapgemini technology blog
Buzzmachine	Blog by Jeff Jarvis („What would Google do?“)
Crackberry	Everything about BlackBerry

P.s.: sorry about the strange formatting of the table - copy&paste from Open Office into the Blogger-editor didn't work and I'm not too good at HTML...

Getting started: blogging tools

This post describes my way into blogging. Obviously, I managed to setup a blog on Blogger - but I had little clue of what I was doing. I wasn't even following other blogs until recently.

Introduction
First of all, I tried to get an overview on the topic and some context.
I found the "Introduction to social media" from Nicholas Lamphere to be very helpful - and nicely done using Prezi.

Introduction to Social Media on Prezi

From this introduction, I took away the following attributes of a blog:

• Everyone can become a publisher of a blog
• Creating posts including multimedia content is easy. Frequent updates are possible and expected
• A good blog should have a clear topical focus
• Blogs can be commented, which makes them a more interactive medium
• It's about networking - with readers and other bloggers

I also ordered an O'Reilly book in order to get a solid background on the overall topic:


Blog authoring / publishing
I started my blog using Blogger - which belongs to Google - without doing an extensive search for alternatives, mainly because I already have an Google account and the tool seemed to be powerful and easy to use. WordPress seems to be the biggest competitor to Blogger. So far, I'm very happy with this decision - here are the things I like:

• Setting up a blog is very easy, yet a lot of options including the design can be configured
• Blogger provides optional gadgets to add more functionality to the blog, e.g. a blogroll or RSS feed
• The integrated editor for posts is intuitive to use - just like Word
• Reporting on the use of the blog (stats)
• Integration to Amazon via the partner program makes linking to products incl. images easy
• Ability to create posts via email

Blog reading
I used to read blogs with a Firefox plug-in (which was discontinued) and with Outlook (which I only use for company email). So it was time for find a pervasive online solution. Again, I ended up with Google and their Reader. Again, here are the things I like:

• Available only - from every computer or mobile browser
• Ability to tag the posts, e.g. for further reading or for organizing them
• Integration with Blogger ("Blogs I follow" are automatically added to Reader)
• Scary Google intelligence in recommending blogs
• Social networking features such as digging posts and recommending posts

You can find a selection of the blogs that I follow at the bottom of my blog page.


Blog searching
For searching blogs, I use Technorati in addition to Googles Blogsearch. I even created an Technorati account in order to announce my blog to them. This "claim" involved categorizing the blog and creating tags. This makes browsing blogs in Technorati easier than in Google Blogsearch where you just have the familiar search box - a bit like the old Yahoo yellow pages.