Tuesday, February 1, 2011

Social product development. real world examples

In the last post Social Product Development defined, I planned to focus on real world examples of companies using social product development.Well, I just happened to read an excellent article from Jim Brown from Tech-Clarity pointing to the SPIKE awards.This award has been initiated in 2010 by Kalypso, pdma, Tech-Clarity and Lifecycle Insights. It recognizes the best use of social computing to improve product innovation.

Winners of the SPIKE award 2010 were chosen from the categories life sciences, consumer products, manufacturing and technology. My focus being PLM in the manufacturing industry, I was eager to find out about the manufacturing winner Quirky.This is certainly a nice example for open innovation and a creative business model. The actual manufacturing of physical products is just a small part of the overall solution that Quirky sells.

So; I'm continuing to watch out for the application of social product development in more traditional manufacturing companies.

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